Confirm the announcement facts
- Identify one completed development or a clearly dated future launch.
- Confirm the company name, product spelling and official website.
- Check every date, amount, location and availability statement.
- Link to public documentation that supports technical or product claims.
- Distinguish confirmed partnerships from intentions or discussions.
A headline should identify the news in plain language. Put the main development in the first paragraph so a reader can understand the announcement without hunting through company background. Use the launch, funding or partnership template for a starting structure.
Get the right approvals
Every named quotation needs approval from its speaker. Partner names, logos and customer examples should be used with the appropriate permission. If a number is still confidential or a launch is subject to change, resolve that before sending copy to a publication.
Keep a final approved version and designate one person to approve changes. If you need help drafting, give the writer factual source material and a clear writing brief.
Check publication requirements
- Confirm the exact page format and the campaign’s final outlet list.
- Check word count, link count and image requirements.
- Use an image you have the right to publish and supply an accurate caption.
- Agree on the review timeline and when the delivery period begins.
- Ask how rejection, revisions and replacement outlets are handled.
Requirements can differ between individual outlets, wire distribution and community platforms. A media logo does not explain the format. Compare the publication types before approving the scope.
Make the destination ready
Open every link on mobile. Check that the main landing page describes the announcement and that the contact or signup path works. Keep internal drafts, order references and personal information out of public links.
After publication, open each final placement and check names, dates and links against the approved copy. Record delivery in the coverage report, keeping pending decisions separate from live pages. Use the catalog to compare packages once your brief and requirements are ready.
Common questions
How long should my release be?
Use the selected publication’s limit. The current Global and Web3 reference packages list up to 400 words, while individual outlet rules may differ.
Can a writer invent a quote for my founder?
A draft quotation still needs the named speaker’s approval before it is presented as something they said.
When should I check the final links?
Check them when delivered and note the date. Recheck if the publisher reports a change or a link stops working.